Chain Stores and Franchises Program

From Open Energy Information


Last modified on February 12, 2015.

Financial Incentive Program

Place Wisconsin

Name Chain Stores and Franchises Program
Incentive Type State Rebate Program
Applicable Sector Commercial
Eligible Technologies Boilers, Central Air conditioners, Chillers, Comprehensive Measures/Whole Building, Compressed air, Custom/Others pending approval, Dishwasher, Energy Mgmt. Systems/Building Controls, Equipment Insulation, Furnaces, Heat pumps, Heat recovery, Lighting, Lighting Controls/Sensors, Motor VFDs, Processing and Manufacturing Equipment, Programmable Thermostats, Steam-system upgrades, Water Heaters, Evaporative Coolers, Vending Machine Controls, Commercial Cooking Equipment, Commercial Refrigeration Equipment, Personal Computing Equipment, Data Center Equipment, Food Service Equipment, LED Lighting, Tankless Water Heaters
Active Incentive Yes
Implementing Sector State/Territory
Energy Category Energy Efficiency Incentive Programs
Amount Prescriptive: Varies by equipment type

Custom: 10-30% of project costs

Equipment Requirements Must meet Focus on Energy's standards for energy efficiency
Start Date 2012-04-01
Expiration Date 2014-03-13 For Current Applications
Funding Source Focus on Energy

Maximum Incentive Prescriptive: Varies by equipment type

Custom: $250,000 or 30% per project
Total Prescriptive and Custom combined: $500,000 per calendar year

Program Administrator Shaw Environmental and Infrastructure Inc.

References Database of State Incentives for Renewables and Efficiency[1]


Focus on Energy offers financial incentives to eligible business customers who install many types of qualifying energy efficient equipment in existing buildings. The program offers both prescriptive incentives for a variety of specific improvements and custom incentives for improvements that do not fall under any of the prescriptive listings. In order to receive awards participants must be a customer of a participating electric or gas utility (i.e., participating gas utility for gas incentives and participating electric utility for electricity incentives). In addition, the Chain Stores and Franchises Program is applicable only to businesses with five or more facilities or franchise locations within Wisconsin. Chains or franchises must be retail, food service, or food sales based. Businesses that do not fit this description may be eligible for the Small Business Program, the Large Energy Users Program or the Business Incentives Program.

Below is a list of equipment categories for which incentives are available, with short descriptions of some eligible technologies. Interested parties should see the program web site for incentive amounts and more detailed qualifying criteria. Application periods run from April 1-March 31 of each year.

  • Business: PC Network Energy Management Controls; High Efficiency Vending Machines and Vending Machine Controls; Loading Dock Seals and LED Light Fixtures; High Efficiency Food Service Equipment; Kitchen Hood Ventilation Controls; High Efficiency Pre-Rinse Spray Valve
  • HVAC: High Efficiency Boilers and Boilers Plants; Boiler Controls and Combustion Management Systems; Energy Recovery Ventilators; Condensing Unit Heaters; Variable Frequency Drives
  • Lighting: LED Lamps and Ceramic Metal Halide Lamps and Fixtures; High Efficiency, Low Glare Recessed Fixtures; High Performance and Reduced Wattage T8 Systems; Pulse Start Metal Halides; Lighting Controls - Occupancy and Daylighting; High-Bay Fluorescent Fixtures; Compant Fluorescent Fixtures
  • Refrigeration Systems: Anti-Sweat Heater Controls; Efficient Reach-In Case Door; LED Reach-In Case Lighting and Occupancy Sensors; Evaporator and/or Condenser Fan ECM Motors; Night Curtains; Beverage Cooler Controls; Floating Head Pressure Controls

To obtain custom incentives, interested applicants must work with a Focus on Energy adviser to obtain pre-approval for projects prior to purchasing and installing the equipment. All equipment must be new, and existing equipment must be removed (and preferably recycled). Projects with less than a 1.5 year payback are not eligible, and projects with payback of 10 years or longer may be subject to case-by-case eligibility determinations. Custom incentives must be between 10% and 30% of project costs, and are limited to $250,000 per project. An individual customer may receive up to $500,000 for prescriptive and custom projects combined per calendar year.

Incentive Contact

Contact Name Focus on Energy
Department Focus on Energy
Address 1 S Pinckney St., Suite 340
Place Madison, Wisconsin
Zip/Postal Code 53703
Phone (800) 762-7077


  • Incentive and policy data are reviewed and approved by the N.C. Solar Center's DSIRE project staff.[1]


  1. 1.0 1.1  "Database of State Incentives for Renewables and Efficiency" Cite error: Invalid <ref> tag; name "DSIRE" defined multiple times with different content