New Jersey SmartStart Buildings - Direct Install Program (New Jersey)

From Open Energy Information


Last modified on February 12, 2015.

Financial Incentive Program

Place New Jersey

Name New Jersey SmartStart Buildings - Direct Install Program
Incentive Type State Rebate Program
Applicable Sector Commercial, Industrial, Local Government, Nonprofit
Eligible Technologies Boilers, Central Air conditioners, Custom/Others pending approval, Energy Mgmt. Systems/Building Controls, Furnaces, Lighting, Lighting Controls/Sensors, Motor VFDs, Motors, Programmable Thermostats, Refrigerators, Packaged HVAC Equipment; Pipe Insulation; Low-Flow Devices
Active Incentive Yes
Implementing Sector State/Territory
Energy Category Energy Efficiency Incentive Programs
Amount Varies

Eligible System Size None specified; with some exceptions participants must have a peak demand of 150 kW or less over the preceding 12 months.
Equipment Requirements Must exceed baseline efficiency; all improvements are conditional upon results of energy assessment

Funding Source New Jersey Societal Benefits Charge (public benefits fund); ARRA
Installation Requirements All work must be performed by a participating contractor

Maximum Incentive Lesser of 70% of project costs or $75,000 per project; annual entity cap of $250,000

Program Budget $27 million (new 2012 funding)

Program Administrator New Jersey Board of Public Utilities, Office of Clean Energy

References DSIRE[1]


The Direct Install program offers turn-key energy efficiency solutions to qualified industrial and commercial customers that, with some exceptions, have a peak electricity demand of 150 kilowatts (kW) or less over the preceding 12 months. The program managers may make case-by-case exceptions to this general rule for facilities that exceed the 150 kW demand threshold by up to 10%.

In order to qualify for the program, customers must generally receive electric or natural gas service from one of New Jersey's seven regulated electric and natural gas utilities -- Atlantic City Electric, Jersey Central Power and Light, Rockland Electric Company, New Jersey Natural Gas, Elizabethtown Gas, PSE&G, and South Jersey Gas.* However, with the addition of ARRA funding, for a limited time incentives are available to New Jersey oil, propane, cooperative and municipal electric customers that previously were not eligible for the program. In total, the program may provide incentives of up to 70% of the cost of energy efficiency retrofits such as the installation of energy efficient HVAC equipment, lighting, refrigeration equipment, motors, variable frequency drives, and natural gas equipment. Actual improvements are based on the results of an energy assessment. Incentives are capped at $75,000 per project and $250,000 per entity per year.

The program operates through a combination of activities performed by the program manager and a set of participating contractors. Beginning in 2012, the program manager (TRC Energy Services) will perform the initial energy assessment to identify equipment to be replaced. The participating contractors are responsible for performing the actual equipment replacement and reporting to the program manager. The program website contains a list of participating contractors organized by the local area which they serve. After the completion of the project and approval from the program manager, the program manager will provide incentives directly to the contractor for up to 70% of the cost of the retrofit, whereupon the contractor will invoice the customer for the remaining balance. Customers must agree to allow the program manager to access the project site to perform pre- or post-award inspections.

*In cases where a customer receives only one energy service -- electricity or natural gas -- from a participating utility, only measures associated with the qualifying energy purchase (e.g., gas equipment if only natural gas is purchased from a participating utility) are eligible for incentives.

Incentive Contact

Contact Name New Jersey Clean Energy Program - Direct Install
Department c/o TRC Energy Services
Address 900 Route 9 Noth, Suite 104
Place Woodbridge, New Jersey
Zip/Postal Code 07095
Phone (866) 657-6278


  • Incentive and policy data are reviewed and approved by the N.C. Solar Center's DSIRE project staff.[1]


  1. 1.0 1.1  "Database of State Incentives for Renewables and Efficiency (DSIRE)"